Michelle Pasos Marketing Group Miami

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Empowering you to
make your mark

Michelle Pasos Marketing is a professional marketing consultancy providing a broad spectrum of marketing support services to a diverse range of commercial clientele. MPM can analyze your business from a fresh perspective and help you achieve your marketing goals. We can develop customized strategic plans that will drive your business results, strengthen your brand position in the market, and incorporate product and channel development strategies to open currently non-existent markets for your business. We can also guide you through a wide range of projects such as Key Product Launches, Marketing Campaigns and Loyalty Programs, and we can negotiate Strategic Partnerships, Sponsorships and Business Alliances for your company.

MPM is passionate about helping your business to make an impact. By providing Dynamic Marketing Strategies and access to a network of Global Service Experts, we will transform your business performance and help open your eyes to what is possible.

Our Founder

Michelle Pasos has enjoyed a long and successful career in International Business Development and Strategic Marketing while working for leading Global Fortune 500 Conglomerates- Visa Inc., Sony Corp L’oreal and Jarden Corp. Michelle’s work experience has allowed her to gain expertise in various industries from the financial sector to consumer products. She is an excellent negotiator and a clear communicator with an insightful business and strategic vision.

Michelle has specialized in the Financial Services Sector, directing consulting projects for top financial institutions. Before founding MPM, she achieved a track record of disciplined execution, optimal performance and motivational leadership throughout her career, with a proven ability to inspire and manage multicultural teams to achieve outstanding results. She now offers her clients the benefit of these talents through Michelle Pasos Marketing.

MARKET
RESEARCH

Market Research

MPM will create well-defined research strategies and conduct Market Research designed for your business to premarket, define positioning, and develop messaging for your target consumers.

MARKET
STRATEGY

Market Strategy

MPM can create your customized marketing strategy and powerful marketing campaigns from inception to brand development and refreshes. We can help you connect and engage with your audience more effectively.

LOYALTY
PLATFORMS

Loyalty Platforms

We will create complete marketing strategies for your business encompassing both on and offline channels to successfully leverage loyalty platforms, partnerships, sponsorships and more, and maximize consumer engagement with your brand or business.

DIGITAL
MARKETING

Digital Marketing

MPM can help you stay ahead of the competition by harnessing the power of online and social media to directly engage with your consumers and grow your business.

CAMPAIGN
DEVELOPMENT

Campaign Development

When you need the right idea to connect with your target audience, MPM can help you identify the opportunity and deliver winning creative solutions through powerful marketing and advertising campaigns.

BRAND
COMMUNICATION

Brand Communication

Whether you need to create your brand from scratch or simply make an adjustment to your existing brand, MPM will utilize our unique branding tools to ensure you have a solid brand platform and the perfect assets to connect with your audience.

CREATIVE SERVICES
& TRANSLATION

Creative Services & Translation

MPM works in partnership with a network of creative professionals all over the world. Whatever opportunity we identify for your business, MPM has access to the top-class creative services to take full advantage of it. As a native Spanish speaker, Michelle can also communicate your brand effectively in Spanish across the Americas and beyond.

MEDIA PLANNING
& BUYING

Media Planning and Buying: Insights & Strategy

We can provide strategic media direction for all your active brands and multi-brand initiatives, with innovative thinking throughout the planning process. MPM will also work with you to establish viable targets and negotiate media efficiently in line with your objectives, based on hard data analysis.

PARTNERSHIP
NEGOTIATIONS

Premium Partnership Negotiations

We have experience in creating innovative ideas in full collaboration with media partners to convey your message in ways you’ve never even considered. This creative thinking will help you maximize your budgets and give you “More Bang for your Buck.“

CASE STUDY:

Westwood SCHOOL

CHALLENGE

Following a period of competitor research and surveys, Westwood Christian School came to us with the challenge of reinvigorating their brand and tackling a slide in student applications.

CHANGE

After our assessment of the current Westwood brand, we developed the positioning statement of: We inspire. We believe. We succeed.“We welcome our students into a caring, supportive and dynamic environment, helping them to realize their full potential to become the absolute best version of themselves.” This allowed us to set the bar for the development of the whole brand architecture, including messaging and visual identity.

MAKE BETTER

We developed the overarching concept of ‘together’, using a blend of Christian values and a notion of achievement through collaboration, implying that through ‘togetherness’ students will not only be spiritually fulfilled, but academically accomplished too. With this in mind, throughout collateral we stylized the ‘We’ from Westwood to embody the idea oftogetherness and illustrate the importance of church and education within the wider community.

CASE STUDY:

RSG Realty

CHALLENGE

RSG Realty needed a unique identity and a solid marketing strategy in order to create a brand that had cut-through in a crowded marketplace.

CHANGE

MPM worked with RSG to create an engaging brand from scratch, including the name and the brand identity. Once the brand was brought into existence, MPM created a positioning and communication strategy to get the venture off to the best possible start.

MAKE BETTER

The key brand asset is the website, for which MPM worked to create a dynamic user experience in the minimal, stylish look and feel that is representative of the brand. The site is designed to make the property search process as seamless as possible, helping visitors connect with their next home quickly and easily.

Diana Salermo – Enrollment Director

“We worked with Michelle Pasos and partners to develop a new brand identity for our school. They were able to execute seamlessly by doing a profound market research and competitive market analysis. Moreover, they worked on an internal analysis of the school to understand strengths and weaknesses, leading to a strategic plan for the future of the school. They were able to go above and beyond the task provided by delineating a clear plan that could help solidify our school in Miami. Finally, MPM and partners were able to provide a new brand positioning incorporating a contemporary approach while maintaining the heritage of our school.”

Sabrina Pareja – Real Estate Broker

“We worked with Michelle Pasos to incorporate our new real estate company. She provided strategic consultation on the company’s positioning and communication plan to compete in a crowed real estate market. The plan included a launch phase that considered the company’s name and brand identity and moreover a digital communication strategy. Michelle and her partners successfully delivered a new image for the corporation and a contemporary website to increase business results.”

VISA

Martha Krawczyk – Ex-Marketing VP

I have been working with Michelle for +10 years in several strategic positions at Sony, Visa and as an independent consultant. Her extensive background in sales, marketing and product development allows her to propose the best ideas and solutions. Her many years of experience in local and international markets are reflected in her proposals and strategic recommendations. She is also a well rounded marketing professional with vast experience in all different marketing disciplines such as branding, research, communications, digital, ROI and business cases development. I strongly recommend Michelle and her company if you’re looking to create, expand or improve your business.